The Practice of Theatrical Touring Activities in Rural Areas in the Context of the Social Functioning of the Regional Theater in 1964–1985

Relevance. The appeal to the touring activity of the theaters of the Urals during the period of late socialism was dictated by the crisis state of modern society, in the spiritual culture of which there was a noticeable tendency to a decrease in aesthetic tastes and a change in aesthetic guidelines. The historical experience of broadcasting artistic values among the rural population, inherent in theater groups in the Soviet era, can be useful in ensuring the foundations of spiritual security today, introducing various social strata of the population to high professional art.
The purpose of the research is to study the practical experience of rural touring activities of the theaters of the Urals in the conditions of directive management of the sphere of culture in 1964 - 1985.
Objectives. Based on the archival regional source material, the following tasks are formulated in the article: to characterize the volume of theatrical services in the village; to study new forms and methods of touring work of theatrical groups of the Urals in rural areas; to identify essential signs of touring practice in the countryside on a regional scale.
Methodology. The methodological basis of the research is a system-historical approach, comparative-historical and system methods, as well as a retrospective method in synergy with universal logical methods - analysis, synthesis, comparison and modeling.
Results. The touring activity was carried out in accordance with the ideologized policy of the party, at the expense of state funding and was justified, both in ideological and general cultural plans, which made it possible to develop this socially significant theatrical phenomenon. In the late Soviet period, an increase in the volume, quantitative and qualitative indicators of rural tours of professional theaters was recorded in the Urals. The geography of tours of Ural theaters is expanding.
Conclusion. Touring practices allowed theaters to do a great job of promoting the best works of theatrical art to rural viewers who live geographically far from professional art institutions. Party-state policy has defined clear boundaries for theaters of their activities, both ideologically and productively, while encouraging and financing rural tours.

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