The Development of Private Law: Doing Business in a Social Network

Relevance. The pandemic in 2020 caused a rapid growth of the interest in social networks as a platform for doing business. Previously this area of the Internet business seemed interesting and perspective but had little impact on economic development. The entrepreneurial activity through social networks has not been the subject of independent scientific research, but relations are developing and create precedents, the resolution of which does not have a solid and adequate legal basis and often even the possibility of applying norms by analogy. The issue of determining the legal nature of a social media account has not still resolved. The small number of judicial practice does not reflect the specifics of protecting the rights of participants in relations arising from the use of an account in a social network. The dynamics of the studied relations requires the development of certain approaches of private law to the object of research, as well as consideration of the creation of a new phenomenon "the law of social networks".
The purpose of the research is to create the foundations of the theory of social network law in terms of the process of development of private law in the framework of entrepreneurial activity.
Objectives: to identify specific features of doing business in social networks; to determine the legal nature of the account in the social network; to study judicial practice; to determine the direction of further development of the law of social networks.
Methodology. In the study there were used the dialectical-materialistic method, the system method, the methods of analysis and synthesis, and the formal-legal method.
The results of the study are of a theoretical and applicable nature and are aimed at improving the quality of legal regulation of atypical kinds of civil legal relations.
Conclusions. The conclusions made made by the author are of a debatable nature, aimed at continuing of research within the framework of the stated topic and at forming the law of social networks, allowing to bring the emerging legal relations to a new level of legal regulation. The article is a continuation of the previous author's scientific researches on atypical forms of legal relations that require legislative registration.

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