Image rights: the evolution of legal regulation and the transformation of doctrinal views

Relevance. In the context of rapid technological progress, digitalization and globalization, the risks of unauthorized use of visual data and other elements of personality personalization are increasing. Chronological analysis reveals the evolution of theoretical and legislative approaches, starting from the Russian Truth to the modern norms of the Civil Code of the Russian Federation. Understanding the periodization of the formation of legislation on the right to one's own image contributes to a deeper understanding of relevant issues and challenges, such as the protection of digital images and virtual avatars, the creation of digital doubles and their legal regulation. Modern technologies require adequate legal mechanisms to protect the visual identity of a person, which is especially important in the context of digital transformation of society. Thus, the study of the legal regulation of the right to an image and its historical aspects not only enriches the theoretical base, but also allows us to develop effective legal tools to protect the interests of citizens in modern realities.

The purpose is to study the history and current state of legislative regulation of the right to an image in Russia, as well as to consider various approaches to defining the concept of an image.

The objectives of the study: to determine the historical stages of the formation and development of the right to an image in the legislative acts of Russia; to investigate the theoretical developments of scientists on the right to one's own image; to determine the signs and essential properties of various approaches to defining the concept of an image; to assess the current state of legislative regulation of the right to an image in Russia.

Methodology. In the process of working on the research, general scientific methods (analysis, synthesis), historical method and methods of legal science (formal legal) were used.

Results. The study found distinguished by their applied nature, aimed at improving the effectiveness of civil law regulation of the right to an image.

Conclusion. Technological innovations require the adaptation of current legislation on the right to an image to curb abuse and misconduct, the introduction of the right to an image and the inclusion of provisions on inviolability will help protect the rights of citizens in the context of digital transformation.

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